Nykaa, an omnichannel consumer-tech company, and India’s most preferred beauty and lifestyle retailer, in collaboration with BookMyShow, the nation’s leading entertainment destination, presents Nykaaland – India’s inaugural and extraordinary beauty and lifestyle festival.

Designed to be a truly unmatched experience, Nykaaland promises an unforgettable weekend. The event will be filled with enchanting interactions with prestigious brands and influential personalities from the worlds of beauty and fashion.

Co-produced and promoted by BookMyShow Live. The inaugural edition of this extraordinary festival will take place in Mumbai, on 4th-5th November 2023. The venue is at the Royal Western India Turf Club, Mahalaxmi Racecourse. Be prepared for an unparalleled celebration of beauty and fashion like never before!

Leveraging Nykaa’s exceptional curation expertise and strong brand partnerships, Nykaaland sets out to transform our perception and engagement with beauty and fashion. This thoughtfully crafted two-day festival strives to push the boundaries of imagination, providing an unconventional and awe-inspiring experience in these realms, on a grand and unprecedented scale never witnessed before in the country. Get ready to witness a revolution in the way we embrace beauty and fashion!

Still curious about what awaits you at Nykaaland? Let us provide you with some hints! Envision Alice in Wonderland infused with a dash of ‘Beautycore’ – a mesmerizing fusion of beauty’s allure and fashion’s elegance, intertwined with limitless inspiration and creativity, all carefully designed to enchant your senses. Prepare for an exquisite curation of global favourites, beloved homegrown brands, and hidden gems, all brought together under one roof, showcasing Nykaa’s distinctive and remarkable beauty offerings, along with the most thrilling selections from Nykaa Fashion. Get ready for an unforgettable experience that promises to captivate and delight!

Anticipate a plethora of tech innovations, cutting-edge product experiences, unprecedented avatars, and offerings from renowned brands, accompanied by the presence of the world’s finest makeup artists, dermatologists, entrepreneurs, tastemakers, and opinion leaders converging for an engaging discussion on beauty, fashion, and lifestyle. Nykaa Fashion is set to introduce fashion-centric encounters for consumers, unveiling the latest and most trendsetting collections. Reflecting Nykaaland’s commitment to self-expression, the event’s programming will include an equally sensational mix of music and entertainment, making it a must-attend for all seeking to explore cult brands, discover the latest viral trends, or simply be a part of the country’s pioneering experience in this domain!

Anchit Nayar, Executive Director and CEO – Nykaa Beauty said, “Through our decade-long journey in India’s beauty and lifestyle industry, Nykaa has been at the forefront of transforming the landscape, introducing consumers to innovative beauty concepts and renowned global brands. Nykaaland embodies our vision to explore the highest realms of experiential lifestyle retail- bringing together consumers, creators, and communities to celebrate extraordinary brands and experiences. Through this event and our partnership with BookMyShow Live, we hope to create a remarkable milestone in India’s retail landscape, symbolizing a decade of growth and innovation. From digital aisles to physical store shelves, and now venturing into the experiential Nykaaland, we look forward to connecting with our valued consumers in an unprecedented format and shaping the future of beauty and lifestyle experiences in India.”

Get ready for an upcoming headliner act, a dream line-up of international MUAs, and some of the most prominent content creators. Not to mention, an impressive collection of the finest homegrown and global beauty brands such as Charlotte Tilbury, Murad, Huda Beauty, MAC, Clinique, Lakmé, Dove, Maybelline, L’Oréal Paris, L’Oréal Professionnel, Benefit Cosmetics, Sol De Janeiro, Pat McGrath, Anomaly, and many more, all brought together under a single roof.

About Nykaa

About Nykaa: Nykaa (FSN E-Commerce) was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of bringing inspiration and joy to people, everywhere, every single day. Derived from the Sanskrit word ‘Nayaka’, meaning one in the spotlight, Nykaa has emerged as one of India’s leading lifestyle-focused consumer technologies platforms. Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore. Delivering a comprehensive Omnichannel e-commerce experience, Nykaa offers over 4,500 brands its website and mobile applications. The Nykaa Guarantee ensures that products available at Nykaa are 100% authentic and sourced directly from the brand or authorized retailers. Through engaging and educational content, digital marketing, social media influence, robust CRM strategies, and the Nykaa Network community platform, Nykaa has built a loyal community of millions of beauty and fashion enthusiasts. Over the years, Nykaa has received many accolades for disrupting the beauty market. At the 17th India Business Leader Award in 2022, Nykaa was awarded as the Disruptor of the Year and Kantar’s Brandz List features Nykaa as one of most valuable brands in India.

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