If you are a marketer who is looking to venture into social media marketing or a business owner who is looking to leverage social media, it is helpful to know about the most popular social media apps out there right now. Social media apps will be able to optimize the reach of your brand on social media, interact with the appropriate individuals, and accomplish your social media objectives.
Here is a list of our selections for the best social media apps that you should be paying attention to in 2022 to assist you in deciding on which social media platforms are going to be suitable for your business this year.
1. Instagram
Instagram now boasts well over 1 billion active users every month, making it the social media platform of choice for influencers, marketers, bloggers, owners of small businesses, friends, and everyone in between. If you’re curious about whether or not a significant portion of your audience spends time on the platform, the answer is very certainly and unequivocally going to be yes.
On Instagram, you can stand out from the crowd by using beautiful photography, breathtaking graphics, original designs, a selfie-style video that communicates directly to your audience, and having a consistent theme across your posts.
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2. Facebook
Facebook is by far one of the most popular social media apps, with over two billion active users on the platform every month. This indicates that around 36.9 percent of the total population of the globe has a Facebook account. If you want to establish a presence on social media, Facebook is a reasonably safe pick.
The majority of content kinds, including text, photographs, video content, and Facebook Stories, function very well on Facebook, making it simple to begin using the platform. However, the Facebook algorithm places a higher priority on material that initiates meaningful dialogues and interactions between users, particularly those that come from close relatives and friends.
3. YouTube
YouTube is a platform for users to share videos, and each day, people view over one billion hours of videos on YouTube. In addition to being the second most popular social media app, YouTube is also often referred to as the second most popular search engine, behind only its parent corporation, Google.
If you want to advertise your company via the usage of videos, then you unquestionably need to have a presence on YouTube. Additionally, we suggest that you educate yourself on YouTube SEO to help more people find your videos and that you also give some thought to advertising on YouTube to extend your reach.
4. Twitter
It’s been quite some time since Twitter’s monthly active user numbers have fluctuated much beyond the range of 300 million. However, an astounding 40% of those users are active on the app multiple times per day, which suggests that if your audience uses the platform, they are likely to be very engaged with the content you share with them.
This social media app continues to be quite popular among people who are very knowledgeable about technology, and it is especially active in B2B verticals that are relevant to business, marketing, and politics today.
5. TikTok
TikTok is the new kid on the list of social media apps. TikTok is now said to have more than 800 million users every month, which immediately positions it among the top social media platforms in the world in terms of the absolute number of users. TikTok should be given priority if you want to target a younger audience with lighthearted, video-based material that doesn’t usually have a clear relation to your goods or services.
This kind of content is great for engaging and entertaining young people. If you want to establish a devoted following on this platform, you need to be prepared to adopt the approach of entertaining people first. Self-promotion to an extreme is not going to get you very far.
Read more: Top Social Media Apps For Expanding Your Brand Outreach
6. Whatsapp
Over 180 nations are represented by the user base of the messaging software WhatsApp. In the beginning, users used WhatsApp to communicate with their loved ones and friends via the medium of text messaging. People gradually began using WhatsApp to communicate with companies as time went on.
The commercial platform offered by WhatsApp makes it possible for companies to provide customer care and communicate with clients about the status of their transactions. There is an app for WhatsApp Business designed specifically for usage by small enterprises, while the WhatsApp Business API is available to large organizations.
7. Telegram
The free messaging application Telegram is compatible with a wide range of devices and has no size restrictions on the attachments you send. The end-to-end encryption that Telegram provides for all operations, including conversations, groups, and material that is exchanged between users is what sets it apart from other messaging apps.
In addition to offering personalized assistance to customers, companies can use Telegram for a variety of other purposes as well. For instance, companies may develop chatbots for the Telegram platform or utilize the channel function to broadcast messages to a maximum of 200,000 users at once. Both of these options are available via Telegram.